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Fashion Bug launches Tourist Guide Privilege Card

Once again popular retail clothing chain Fashion Bug, has initiated a scheme which is bound to further build up their customer base; in this case a Tourist Guide Privilege Card .

As one of Sri Lanka’s largest retail clothing chains, Fashion Bug has been recognized for its achievements as well as its wide range of clothing which caters to all ages and varying tastes.

The Tourist Guide Privilege Card is a card which has been introduced by Fashion Bug for Tourist Guides who bring in tourists sales to Fashion Bug outlets.fashion bug (1)

“With tourism being a key foreign exchange earner, Tour Guides play a major role in our economy, hence we felt it was only fair that we reward them for boosting our sales” said Director Fashion Bug Shabier Subian.

Fashion Bug’s ever increasing product range, superior quality at affordable prices, as well as their attentive staff and up market showrooms have proved to be popular with both local shoppers as well as tourists who appreciate Fashion Bug’s offerings.

Tourist guides will get an opportunity earn points and redeem points by the transactions done at Fashion Bug outlets while also being entitled to purchase products from Fashion Bug by redeeming their points. Guides will be entitled for special promotions which will be done exclusively for the Tourist Guide Privilege Card.

fashion bug (2)This card was launched at Fashion Bug’s Negombo Branch with Director Fashion Bug Shabier Subian, Dr S.H.M Faraaz, Deputy General Manager and Oshada Eragoda Marketing Executive Fashion Bug, present, as well as the Branch Manager, Tourist Guides and Tourists. The privilege Card is issued only for  Tour Guides those who are registered with the Sri Lanka Tourism Development Authority.

These cards are available only at  Fashion Bug’s Negombo, Wattala, Colpetty, Matara, Kandy City, Katugasthota and Peradeniya Branches.

Mr. Subian expressed his gratitude to the Tour Guides present as well as their loyal customers who have patronized them over the years.

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Mr Shabier Director Fashion Bug, Dr S.H.M Faraaz Deputy General Manager, Mr Oshada Eragoda Marketing Executive, Branch Manager and Deputy Branch Manager of Fashion Bug were officially handing over the Tourist Guide Cards to the Tourist Guides.

Fashion Bug have been in the apparel industry for more than 22 years now , having been founded in 1994 in Bandarawela with a 7 member team, the first shop being a mere 500 square feet in Bandarawela town. The brainchild of Founders Mr. Rizal Subian and Mr.Ashan Subian and Mr. A.C.M. Tharick, today it has evolved into a household brand that boasts of 16 outlets island wide . Fashion Bug currently numbers over 1250 Sri Lankan men and women amongst its staff, who hail from diverse backgrounds and ethnicities; hence they constitute a truly Sri Lankan corporate entity. An equal opportunity employer, Fashion Bug prides itself on the fact that they invest in their employees, which they believe is a key to their success.

All showrooms currently stock ladies, gents and children’s clothing, as well as household linen. Both Eastern as well as Western wear is on sale, while a range of designer sarees, kurthis and salwars , together with accessories, handbags, shoes, etc in a range of designs and colours to suit all tastes are available . “In addition to the array of  our very own brands such as Amazing Lanka, Amani, Hush, Jobbs, Bigg Boss and Bug Junior, Fashion Bug also features international brands such as Levis, Crocodile, Amante and Triumph in our showrooms”, said Subian.

In fact Fashion Bug was the first clothing retailer of magnitude to mark its presence in the South when they opened their 17th branch in Matara in March 2013 marking a significant milestone for Fashion Bug as well as Southern Sri Lanka .

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